There’s a bizarre phenomenon in the fitness and dieting world called rapid results. The ultimate 30-day, 60-day, or 90-day transformation that everyone expects when they sign up for a new gym or workout program.
Down the block from my home sits a gym where members are promised if they pay an upfront fee and hit their weight loss goal by a certain date (mind you, while publicly blasting the entire experience all over social media) …
… well, they get their money back. These places are popping up everywhere.
The whole premise is that clients will see the best results if they are nutrition compliant. Their workouts aren’t based on understanding human movement and helping clients move right for their bodies.
It’s more about cheering people on and encouraging them.
I’ve known a lot of people who’ve walked through those doors looking for transformation.
A lot of them get what they want.
Rapid ‘results’ in weight loss are...
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